Marketing (AAS.MKTG)

Marketing (AAS.MKTG)

Associate in Applied Science Degree

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

First Year

1st Semester		Semester Hours
BUS 142	Introduction to Business	3
BUS 094	Business Math or
MAT ---	Math Elective	3
ENG 120	Composition I	3
SFS 101	Strategies for Success or
HED ---	Health or
PED ---	P.E. Electives	2
SOS 050	Human Relations	2
	Total	13



2nd Semester		Semester Hours
BUS 251	Principles of Management	3
BUS 247	Principles of Marketing	3
CIS 160*	Practical Software Applications	3
ENG 121	Composition II	3
BUS 085	Accounting Process or
--- ---	Career Elective 1	1
	Total	13


Summer Term		Semester Hours
BUS 092	Principles of Selling	3
BUS 091	Principles of Advertising	3
BUS 090	Principles of Retailing	3
	Total	9



Second Year

1st Semester		Semester Hours
BUS 151*	Financial Accounting	3
BUS 141	Business Communications	3
ECO 231	Principles of Economics I	3
BUS 200	Legal Environment of Business	3
SPE 111	Introduction to Speech Communication	3
	Total	15



2nd Semester		Semester Hours
PSY 271	Introduction to Psychology	3
ECO 232	Principles of Economics II or
POS 162	State and Local Government	3
BUS 287*	Introduction to International Business or
--- ---	Career Elective 1	2-3
BUS 057	Marketing Internship or
--- ---	Career Elective 1	4
BUS 056	Marketing Seminar or
--- ---	Career Elective	1
BUS 078	Management/Marketing Capstone	1
	Total	14-15


Total credit hours for graduation in this program must equal or exceed 64.

1)The Marketing Program Coordinator must approve all career electives. The internship course is offered on a variable credit basis. The amount of credit the student receives depends on the number of work hours he/she completes during the semester.

Academic Divisions

Agriculture
Allied Health
Business
Humanities and Communications
Technology
Math & Science
Social Science and Education

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Lake Land College
5001 Lake Land Blvd.
Mattoon, IL 61938
(217) 234-5253