Academic Program Model

Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 64.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

FIRST YEAR
First Semester		Hours
BUS-142	Introduction to Business BUS-142 Introduction to Business Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied. Course Outline	3.0
BUS-094	Business Math BUS-094 Business Math Covers basic applications of mathematics in the business world percentages, elementary algebra, purchasing, selling, interest, future value, present value, etc. It is designed to reinforce and expand business concepts held by the student through the use of mathematics. Course Outline OR
MAT 1---	Math Elective MAT 1--- Math Elective No Description Available *	3.0
SFS-101	Strategies for Success SFS-101 Strategies for Success Designed to improve student performance in college and beyond. Topics include: college resources; identification of college and career goals; implementation of study, note-taking, and test-taking strategies; and development of life management skills including time management, stress management, and relationship skills. Course Outline OR
HED ---	Health Elective HED --- Health Elective No Description Available OR
PED ---	P.E. Elective PED --- P.E. Elective No Description Available	2.0
ENG-119	Composition I Pathway ENG-119 Composition I Pathway Students will study the writing process by reading essays illustrating a variety of rhetorical strategies, analyzing texts, and writing, revising, and editing short essays. Course is for students who have assessed into developmental English, receiving supplemental instruction for course completion. Course Outline * OR
ENG-120	Composition I ENG-120 Composition I Students will study the writing process by reading essays that illustrate a variety of rhetorical strategies, analyzing writing tasks and texts, and writing, revising, and editing short essays. Course Outline *	3.0
SOS-050	Human Relations SOS-050 Human Relations Provides an understanding of the human mechanism when associated with interpersonal relationships on the job. Emphasis is placed on vocational problems connected with motivation, communication, perception and how to work with others. Course Outline	2.0
	Semester Totals	13.0
Second Semester
BUS-251	Principles of Management BUS-251 Principles of Management Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible. Course Outline	3.0
BUS-247	Principles of Marketing BUS-247 Principles of Marketing Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment. Course Outline	3.0
CIS-160	Practical Software Application CIS-160 Practical Software Application Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times) Course Outline	3.0
ENG-121	Composition II ENG-121 Composition II Students will learn how to find, use, assess and document research sources, producing an extended writing project based primarily on library research. Course Outline *	3.0
BUS-085	Accounting Process BUS-085 Accounting Process Develops a foundation and a working knowledge of the basic accounting procedures. Students will work through the accounting cycle. Course Outline OR
--- ---	Career Elective --- --- Career Elective No Description Available **	1.0
	Semester Totals	13.0
Summer Term
BUS-092	Principles of Selling BUS-092 Principles of Selling Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce. Course Outline	3.0
BUS-091	Prin of Advertising BUS-091 Prin of Advertising Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations. Course Outline ++++	3.0
BUS-090	Prin of Retailing BUS-090 Prin of Retailing Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution. Course Outline ++++	3.0
	Semester Totals	9.0

SECOND YEAR
First Semester		Hours
BUS-151	Financial Accounting BUS-151 Financial Accounting A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements. Course Outline *	3.0
BUS-141	Business Communications BUS-141 Business Communications Provides students practical strategies for improving written and oral communication, including employment communication, in business settings. Course Outline	3.0
ECO-231	Principles of Econ I (Macro) ECO-231 Principles of Econ I (Macro) Focuses on the nature and method of economics, basic supply and demand analysis, national income accounting, business cycles, inflation and unemployment, fiscal policy, money and banking, and monetary policy. Course Outline	3.0
BUS-200	Legal Environ/Business BUS-200 Legal Environ/Business An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Consumer, labor, and environmental law are studied. Course Outline	3.0
SPE-111	Intro to Speech Communication SPE-111 Intro to Speech Communication Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences. Course Outline	3.0
	Semester Totals	15.0
Second Semester
PSY-271	Intr/Psychology PSY-271 Intr/Psychology Focuses on psychology as a science, introducing Concepts, research methods and research in a variety of subfields, including neuroscience, sensation and perception, consciousness, learning and memory, cognition, motivation and emotion, development, personality, disorders and therapy, and social psychology. Course Outline	3.0
ECO-232	Prin Economics II (Micro) ECO-232 Prin Economics II (Micro) Focuses on free enterprise and the economic functions of government, advanced supply and demand analysis, pricing in competitive/non-competitive markets, and pricing in resource markets. Course Outline * OR
POS-162	State/Local Govern POS-162 State/Local Govern Focuses on legal authority, structure, leadership and functions of state, county, city, township, and special district governments. The Illinois state constitution is analyzed. Course Outline	3.0
BUS-134	Principles of E-Marketing BUS-134 Principles of E-Marketing This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy. Course Outline OR
--- ---	Career Elective --- --- Career Elective No Description Available **	2.0
BUS-057	Marketing Internship BUS-057 Marketing Internship Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship and is repeatable for credit. Course Outline ** OR
--- ---	Career Elective --- --- Career Elective No Description Available **	4.0
BUS-056	Marketing Seminar BUS-056 Marketing Seminar Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job. This course is repeatable for credit. Course Outline ** OR
--- ---	Career Elective --- --- Career Elective No Description Available **	1.0
BUS-078	Management/Marketing Capstone BUS-078 Management/Marketing Capstone Designed as a capstone class for both Management and Marketing majors. Areas of concentration will include current topics in business, job seeking and keeping skills, organizational politics and diplomacy, and an in depth examination of management/marketing concepts. Course Outline *	1.0
	Semester Totals	14.0

Total Program Hours

64.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: John W. Carpenter, III
Faculty Email: jcarpent@lakelandcollege.edu
Faculty Phone: 217-234-5347

*	There are prerequisites, course requisites, or minimum
*	placement test scores for this course.
**	Electives must be approved by the Program Coordinator
+	Course only offered fall semester
++	Course only offered spring and summer semester
+++	Course only offered spring semester
++++	Course offered in summer term only
^	SOS 050 Human Relations and PSY 271 Introduction to
^	Psychology cannot be used as a social science elective
^^	Consult Academic Advisor for appropriate course
^^^	Course requires a 30-hour practicum experience in addition
^^^	to classroom lecture hours
^^^^	ECE 120 and ECE 125 must be taken the same semester