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Academic Program Model

Academic Program Model

Business Development (CRT.BUSDEV)

The Business Development program is designed to provide students with the background to successfully launch and then effectively manage a growing business enterprise. Courses have been carefully selected to provide students with a comprehensive level of exposure to the key areas associated with running a successful 21st century business including management, marketing, accounting, communication, and information technology. All of the courses satisfactorily completed in this certificate program will apply to the Associate in Applied Science degree with a major in Management.
FIRST YEAR
First Semester
Hours
BUS-142
Introduction to Business

BUS-142
Introduction to Business

Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline

3.0
CIS-160
Practical Software Application

CIS-160
Practical Software Application

Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)


Course Outline

3.0
BUS-095
Fundamentals of Accounting

BUS-095
Fundamentals of Accounting

An introduction to basic accounting principles and techniques designed to give the student a general knowledge of accounting practices and terminology. Students will work through the accounting cycle for both a service and retail business.

Course Outline

OR
BUS-151
Financial Accounting

BUS-151
Financial Accounting

A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements.


Course Outline

3.0
BUS-141
Business Communications

BUS-141
Business Communications

Provides students practical strategies for improving written and oral communication, including employment communication, in business settings.

Course Outline

OR
BUS-120
Business Career Development

BUS-120
Business Career Development

This course covers career development from targeting and researching a business career to preparing employment communications and interviewing. The course also covers business writing techniques, e-mail and memorandum communication, teamwork, professional development, and business etiquette.


Course Outline

3.0

Semester Totals

12.0
Second Semester
BUS-251
Principles of Management

BUS-251
Principles of Management

Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible.

Course Outline

3.0
BUS-247
Principles of Marketing

BUS-247
Principles of Marketing

Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.

Course Outline

3.0
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Marketing Elective

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Marketing Elective

No Description Available
**
3.0
--- ---
Management Elective

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Management Elective

No Description Available
**
3.0
CIS-099
Introduction to Web Technology

CIS-099
Introduction to Web Technology

This introductory course teaches web page design principles, including proper use of HTML5 and CSS3.


Prerequisites: CIS 040 or equivalent experience


Course Outline

OR
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IT Elective

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IT Elective

No Description Available
**
3.0

Semester Totals

15.0

Total Program Hours

27.0
Suggested Electives
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline

3.0
BUS-090
Principles of Retailing

BUS-090
Principles of Retailing

Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline

3.0
BUS-092
Principles of Selling

BUS-092
Principles of Selling

Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline

3.0
BUS-290
Human Resource Management

BUS-290
Human Resource Management

Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only.


Course Outline

3.0
BUS-200
Legal Environ/Business

BUS-200
Legal Environ/Business

An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Consumer, labor, and environmental law are studied.

Course Outline

3.0
BUS-089
Small Business Management

BUS-089
Small Business Management

Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy, and maintain financial and inventory control.

Course Outline

3.0