Academic Program Model

Business Development (CRT.BUSDEV)

The Business Development program is designed to provide students with the background to successfully launch and then effectively manage a growing business enterprise. Courses have been carefully selected to provide students with a comprehensive level of exposure to the key areas associated with running a successful 21st century business including management, marketing, accounting, communication, and information technology. All of the courses satisfactorily completed in this certificate program will apply to the Associate in Applied Science degree with a major in Management.

FIRST YEAR
First Semester		Hours
BUS-142	Introduction to Business BUS-142 Introduction to Business Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied. Course Outline	3.0
CIS-160	Practical Software Application CIS-160 Practical Software Application Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times) Course Outline	3.0
BUS-095	Fundamentals of Accounting BUS-095 Fundamentals of Accounting An introduction to basic accounting principles and techniques designed to give the student a general knowledge of accounting practices and terminology. Students will work through the accounting cycle for both a service and retail business. Course Outline OR
BUS-151	Financial Accounting BUS-151 Financial Accounting A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements. Course Outline *	3.0
BUS-141	Business Communications BUS-141 Business Communications Provides students practical strategies for improving written and oral communication, including employment communication, in business settings. Course Outline OR
BUS-120	Business Career Development BUS-120 Business Career Development This course covers career development from targeting and researching a business career to preparing employment communications and interviewing. The course also covers business writing techniques, e-mail and memorandum communication, teamwork, professional development, and business etiquette. Course Outline	3.0
	Semester Totals	12.0
Second Semester
BUS-251	Principles of Management BUS-251 Principles of Management Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible. Course Outline	3.0
BUS-247	Principles of Marketing BUS-247 Principles of Marketing Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment. Course Outline	3.0
--- ---	Marketing Elective --- --- Marketing Elective No Description Available **	3.0
--- ---	Management Elective --- --- Management Elective No Description Available **	3.0
CIS-099	Introduction to Web Technology CIS-099 Introduction to Web Technology This introductory course teaches web page design principles, including proper use of HTML5 and CSS3 and introductory JavaScript. Prerequisites: CIS 040 or equivalent experience Course Outline OR
--- ---	IT Elective --- --- IT Elective No Description Available **	3.0
	Semester Totals	15.0

Total Program Hours

27.0

Suggested Electives
BUS-134	Principles of E-Marketing BUS-134 Principles of E-Marketing This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy. Course Outline	3.0
BUS-090	Principles of Retailing BUS-090 Principles of Retailing Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution. Course Outline	3.0
BUS-092	Principles of Selling BUS-092 Principles of Selling Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce. Course Outline	3.0
BUS-290	Human Resource Management BUS-290 Human Resource Management Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only. Course Outline *	3.0
BUS-200	Legal Environ/Business BUS-200 Legal Environ/Business An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Consumer, labor, and environmental law are studied. Course Outline	3.0
BUS-089	Small Business Management BUS-089 Small Business Management Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy, and maintain financial and inventory control. Course Outline	3.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: John W. Carpenter, III
Faculty Email: jcarpent@lakelandcollege.edu
Faculty Phone: 217-234-5347

*	There are prerequisites, course requisites, or minimum
*	placement test scores for this course.
**	Electives must be approved by the Program Coordinator
+	Course only offered fall semester
++	Course only offered spring and summer semester
+++	Course only offered spring semester
++++	Course offered in summer term only
^	SOS 050 Human Relations and PSY 271 Introduction to
^	Psychology cannot be used as a social science elective
^^	Consult Academic Advisor for appropriate course
^^^	Course requires a 30-hour practicum experience in addition
^^^	to classroom lecture hours
^^^^	ECE 120 and ECE 125 must be taken the same semester

Business Development (CRT.BUSDEV)

BUS-142Introduction to Business

CIS-160Practical Software Application

BUS-095Fundamentals of Accounting

BUS-151Financial Accounting

BUS-141Business Communications

BUS-120Business Career Development

Semester Totals

BUS-251Principles of Management

BUS-247Principles of Marketing

--- ---Marketing Elective

--- ---Management Elective

CIS-099Introduction to Web Technology

--- ---IT Elective

Semester Totals

Total Program Hours

BUS-134Principles of E-Marketing

BUS-090Principles of Retailing

BUS-092Principles of Selling

BUS-290Human Resource Management

BUS-200Legal Environ/Business

BUS-089Small Business Management

BUS-142
Introduction to Business

CIS-160
Practical Software Application

BUS-095
Fundamentals of Accounting

BUS-151
Financial Accounting

BUS-141
Business Communications

BUS-120
Business Career Development

BUS-251
Principles of Management

BUS-247
Principles of Marketing

--- ---
Marketing Elective

--- ---
Management Elective

CIS-099
Introduction to Web Technology

--- ---
IT Elective

BUS-134
Principles of E-Marketing

BUS-090
Principles of Retailing

BUS-092
Principles of Selling

BUS-290
Human Resource Management

BUS-200
Legal Environ/Business

BUS-089
Small Business Management