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Academic Program Model

Academic Program Model

Electronic Marketing (CRT.EMKT)

The certificate in Electronic Marketing trains students to effectively market an organization and its products through its website and digital media presence. The program will highlight strategies for drawing more traffic to a firm's website, increasing online revenues, and enhancing the organization's reputation. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing or management.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
FIRST YEAR
First Semester
Hours
CIS-099
Introduction to Web Technology

CIS-099
Introduction to Web Technology

This introductory course focuses on creating and maintaining web pages using HTML5 and CSS3 Code.


Prerequisites: CIS 040 or equivalent experience


Course Outline

3.0
BUS-142
Introduction to Business

BUS-142
Introduction to Business

Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline

3.0
CIS-160
Practical Software Application

CIS-160
Practical Software Application

Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)


Course Outline

3.0
BUS-247
Principles of Marketing

BUS-247
Principles of Marketing

Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.

Course Outline

3.0

Semester Totals

12.0
Second Semester
BUS-090
Prin of Retailing

BUS-090
Prin of Retailing

Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline

++++
3.0
BUS-091
Prin of Advertising

BUS-091
Prin of Advertising

Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline

++++
3.0
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline

3.0
ITT-071
Web Scripting I

ITT-071
Web Scripting I

This course focuses on developing web applications using advanced HTML5, CSS3, and introduces Javascript.


Course Outline

*
3.0

Semester Totals

12.0

Total Program Hours

24.0