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Academic Program Model

Academic Program Model

Marketing (CRT.MKTG)

The certificate in Marketing program prepares students for entry level positions in account management, sales, retailing, and marketing. Current employees can use this program to prepare for upward mobility and/or update marketing skills. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
FIRST YEAR
First Semester
Hours
BUS-142
Introduction to Business

BUS-142
Introduction to Business

Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline

3.0
BUS-247
Principles of Marketing

BUS-247
Principles of Marketing

Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.

Course Outline

3.0
BUS-141
Business Communications

BUS-141
Business Communications

Provides students a practical strategy for creating successful communication products used in business.


Course Outline

3.0
CIS-160
Practical Software Application

CIS-160
Practical Software Application

Provides an opportunity for the student to work with various types of computer software. These learning activities include MS Windows, word processing, spreadsheet design, database management, Internet access, and presentation software. (Repeatable 3 Times)


Course Outline

3.0

Semester Totals

12.0
Second Semester
BUS-090
Prin of Retailing

BUS-090
Prin of Retailing

Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline

++++
3.0
BUS-091
Prin of Advertising

BUS-091
Prin of Advertising

Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline

++++
3.0
BUS-092
Principles of Selling

BUS-092
Principles of Selling

Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline

3.0
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Career Elective

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Career Elective

No Description Available
**
3.0

Semester Totals

12.0

Total Program Hours

24.0
 

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