Academic Program Model

Academic Program Model

Radio Broadcasting (CRT.RBRD)

Students will learn how to be a multi-skilled broadcaster capable of performing a wide variety of tasks performed at a radio station by participating in an intensive, hands-on program. Students will gain knowledge of sales, announcing, radio operations, and the practical/theoretical aspects of radio broadcasting. All coursework in the Radio Broadcasting certificate can be applied to an associate in applied science degree in Broadcast Communication.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
FIRST YEAR
First Semester
Hours
COM-150
Introduction to Broadcasting

COM-150
Introduction to Broadcasting

Emphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented.


Course Outline

3.0
COM-155
Radio-TV Announcing

COM-155
Radio-TV Announcing

The principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included.


Course Outline

3.0
COM-070
Radio Production Lab

COM-070
Radio Production Lab

The further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various radio automation systems, along with air work on the college radio station is emphasized.


Course Outline

5.0
COM-180
Basic TV Production

COM-180
Basic TV Production

The course is designed to acquaint students with various aspects of professional TV studio and field production. Technical proficiency in basic camera operation direction and non-linear editing are stressed. Actual production of interviews, commercials, and news are included.


Course Outline

OR
--- ---
COM Elective

--- ---
COM Elective

No Description Available
3.0

Semester Totals
14.0
Second Semester
COM-160
Radio Station Operation

COM-160
Radio Station Operation

A practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated.


Course Outline

5.0
COM-165
Broadcast Writing

COM-165
Broadcast Writing

The principles of broadcast journalism, copy writing, oral style, editing, writing effective commercial copy, and libel laws are discussed for visual and audio productions.


Course Outline

4.0
COM-175
Broadcast Sales

COM-175
Broadcast Sales

Broadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course.


Course Outline

3.0
COM-185
Advanced Radio Production

COM-185
Advanced Radio Production

In this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed.


Course Outline

4.0

Semester Totals
16.0

Total Program Hours

30.0
 
Back to the top
Join Laker Nation
Take the next step
Plan a VisitPlan a Visit
Plan a Visit
Request InfoRequest Info
Request Info
Enroll NowEnroll Now
Enroll Now
Explore CareersExplore Careers
Explore Careers
Search MajorsSearch Majors
Search Majors