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Academic Program Model

Academic Program Model

Radio Broadcasting (CRT.RBRD)

Students will learn how to be a multi-skilled broadcaster capable of performing a wide variety of tasks performed at a radio station by participating in an intensive, hands-on program. Students will gain knowledge of sales, announcing, radio operations, and the practical/theoretical aspects of radio broadcasting. All coursework in the Radio Broadcasting certificate can be applied to an associate in applied science degree in Radio/TV Broadcasting.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
FIRST YEAR
First Semester
Hours
RTV-150
Introduction to Broadcasting

RTV-150
Introduction to Broadcasting

Emphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented.

Course Outline

+
3.0
RTV-155
Radio TV Announcing

RTV-155
Radio TV Announcing

The principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included.

Course Outline

+
3.0
RTV-070
Radio Production Lab

RTV-070
Radio Production Lab

The further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various automation systems, along with air work on the college radio station is emphasized.


Course Outline

* +
5.0
SPE-111
Intro to Speech Communication

SPE-111
Intro to Speech Communication

Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences.

Course Outline

3.0

Semester Totals

14.0
Second Semester
RTV-160
Radio Station Operation

RTV-160
Radio Station Operation

A practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated.

Course Outline

+++
5.0
RTV-165
Broadcast Writing

RTV-165
Broadcast Writing

The principles of broadcast journalism and copy writing are presented along with oral style, editing, rewriting stories, and writing commercials that sell. The legal aspects of libel and slander are discussed.

Course Outline

+++
4.0
RTV-175
Broadcast Sales

RTV-175
Broadcast Sales

Broadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course.

Course Outline

+++
3.0
RTV-185
Advanced Radio Production

RTV-185
Advanced Radio Production

In this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed.


Course Outline

* +++
4.0
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Career Elective

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Career Elective

No Description Available
3.0

Semester Totals

19.0

Total Program Hours

33.0
 

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