Academic Program Model

Radio Broadcasting (CRT.RBRD)

Students will learn how to be a multi-skilled broadcaster capable of performing a wide variety of tasks performed at a radio station by participating in an intensive, hands-on program. Students will gain knowledge of sales, announcing, radio operations, and the practical/theoretical aspects of radio broadcasting. All coursework in the Radio Broadcasting certificate can be applied to an associate in applied science degree in Radio/TV Broadcasting.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

FIRST YEAR
First Semester		Hours
RTV-150	Introduction to Broadcasting RTV-150 Introduction to Broadcasting Emphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented. Course Outline +	3.0
RTV-155	Radio TV Announcing RTV-155 Radio TV Announcing The principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included. Course Outline +	3.0
RTV-070	Radio Production Lab RTV-070 Radio Production Lab The further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various automation systems, along with air work on the college radio station is emphasized. Course Outline * +	5.0
SPE-111	Intro to Speech Communication SPE-111 Intro to Speech Communication Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences. Course Outline	3.0
	Semester Totals	14.0
Second Semester
RTV-160	Radio Station Operation RTV-160 Radio Station Operation A practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated. Course Outline +++	5.0
RTV-165	Broadcast Writing RTV-165 Broadcast Writing The principles of broadcast journalism and copy writing are presented along with oral style, editing, rewriting stories, and writing commercials that sell. The legal aspects of libel and slander are discussed. Course Outline +++	4.0
RTV-175	Broadcast Sales RTV-175 Broadcast Sales Broadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course. Course Outline +++	3.0
RTV-185	Advanced Radio Production RTV-185 Advanced Radio Production In this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed. Course Outline * +++	4.0
--- ---	Career Elective --- --- Career Elective No Description Available	3.0
	Semester Totals	19.0

Total Program Hours

33.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: Gregory N. Powers
Faculty Email: gpowers@lakelandcollege.edu
Faculty Phone: 217-234-5335

*	There are prerequisites, course requisites, or minimum
*	placement test scores for this course.
**	Electives must be approved by the Program Coordinator
+	Course only offered fall semester
++	Course only offered spring and summer semester
+++	Course only offered spring semester
++++	Course offered in summer term only
^	SOS 050 Human Relations and PSY 271 Introduction to
^	Psychology cannot be used as a social science elective
^^	Consult Academic Advisor for appropriate course
^^^	Course requires a 30-hour practicum experience in addition
^^^	to classroom lecture hours
^^^^	ECE 120 and ECE 125 must be taken the same semester

Radio Broadcasting (CRT.RBRD)

RTV-150Introduction to Broadcasting

RTV-155Radio TV Announcing

RTV-070Radio Production Lab

SPE-111Intro to Speech Communication

Semester Totals

RTV-160Radio Station Operation

RTV-165Broadcast Writing

RTV-175Broadcast Sales

RTV-185Advanced Radio Production

--- ---Career Elective

Semester Totals

Total Program Hours

RTV-150
Introduction to Broadcasting

RTV-155
Radio TV Announcing

RTV-070
Radio Production Lab

SPE-111
Intro to Speech Communication

RTV-160
Radio Station Operation

RTV-165
Broadcast Writing

RTV-175
Broadcast Sales

RTV-185
Advanced Radio Production

--- ---
Career Elective