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Academic Catalog Models


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Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 64.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
FIRST YEAR
First Semester   Hours
BUS-142 Introduction to Business  
3.0
BUS-094 Business Math   OR
ENG-120 Composition I
3.0
SFS-101 Strategies for Success   OR
HED --- Health Elective   OR
PED --- P.E. Elective  
2.0
SOS-050 Human Relations  
2.0
MAT 1--- Math Elective
3.0
SEMESTER TOTALS 13.0
Second Semester
BUS-251 Principles of Management  
3.0
BUS-247 Principles of Marketing  
3.0
CIS-160 Practical Software Application  
3.0
ENG-121 Composition II
3.0
BUS-085 Accounting Process   OR
Career Elective ** 
1.0
SEMESTER TOTALS 13.0
Summer Term
BUS-092 Principles of Selling  
3.0
BUS-091 Prin of Advertising ++++ 
3.0
BUS-090 Prin of Retailing ++++ 
3.0
SEMESTER TOTALS 9.0
SECOND YEAR
First Semester   Hours
BUS-151 Financial Accounting
3.0
BUS-141 Business Communications
3.0
ECO-231 Principles of Econ I (Macro)  
3.0
BUS-200 Legal Environ/Business  
3.0
SPE-111 Intro to Speech Communication  
3.0
SEMESTER TOTALS 15.0
Second Semester
PSY-271 Intr/Psychology  
3.0
ECO-232 Prin Economics II (Micro) OR
POS-162 State/Local Govern  
3.0
BUS-134 Principles of E-Commerce   OR
Career Elective ** 
2.0
BUS-057 Marketing Internship **  OR
Career Elective ** 
4.0
BUS-056 Marketing Seminar **  OR
Career Elective ** 
1.0
BUS-078 Management/Marketing Capstone
1.0
SEMESTER TOTALS 14.0
TOTAL PROGRAM HOURS 64.00