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Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 60.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

Catalog Term Year: 2025 Summer

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First Year
First Semester

COREBUS-142

Credit Hours: 3.00

GENBUS-094

-OR-
Credit Hours: 3.00

GENENG-119

-OR-
Credit Hours: 3.00

GENCOM-111

Credit Hours: 3.00

First Year
Second Semester

COREBUS-251

Credit Hours: 3.00

COREBUS-247

Credit Hours: 3.00

CORECIS-160

Credit Hours: 3.00

GENENG-121

Credit Hours: 3.00

First Year
Summer Term

COREBUS-091

Credit Hours: 3.00

COREBUS-090

Credit Hours: 3.00

Second Year
First Semester

COREBUS-221

Credit Hours: 3.00

COREBUS-200

Credit Hours: 3.00

COREBUS-092

Credit Hours: 3.00

GENBUS-141

Credit Hours: 3.00

GENECO-231

Credit Hours: 3.00

Second Year
Second Semester

CORE--- ---

Credit Hours: 9.00

GENPSY-271

Credit Hours: 3.00

GENECO-232

-OR-
Credit Hours: 3.00

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Suggested Electives
BUS-056
Marketing Seminar

BUS-056
Marketing Seminar

Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job.

Course Outline
1.0
BUS-057
Marketing Internship

BUS-057
Marketing Internship

Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship.

Course Outline
4.0
BUS-089
Small Business Management

BUS-089
Small Business Management

Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy and maintain financial and inventory control.

Course Outline
3.0
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline
3.0
BUS-285
Labor Relations

BUS-285
Labor Relations

A study of the labor and employment laws that have the greatest impact on the relationship between employers and employees, and the strategies managers utilize to maintain an effective level of employee satisfaction. Transfers as elective credit only.

Course Outline
3.0
BUS-290
Human Resource Management

BUS-290
Human Resource Management

Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only.

Course Outline
3.0
×
Suggested Electives
BUS-056
Marketing Seminar

BUS-056
Marketing Seminar

Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job.

Course Outline
1.0
BUS-057
Marketing Internship

BUS-057
Marketing Internship

Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship.

Course Outline
4.0
BUS-089
Small Business Management

BUS-089
Small Business Management

Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy and maintain financial and inventory control.

Course Outline
3.0
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline
3.0
BUS-285
Labor Relations

BUS-285
Labor Relations

A study of the labor and employment laws that have the greatest impact on the relationship between employers and employees, and the strategies managers utilize to maintain an effective level of employee satisfaction. Transfers as elective credit only.

Course Outline
3.0
BUS-290
Human Resource Management

BUS-290
Human Resource Management

Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only.

Course Outline
3.0
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