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First Semester | | Hours |
CORE | COM-150 | Introduction to BroadcastingCOM-150 Introduction to BroadcastingEmphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented.
Course Outline | 3.0 |
CORE | COM-155 | Radio-TV AnnouncingCOM-155 Radio-TV AnnouncingThe principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included.
Course Outline | 3.0 |
CORE | COM-070 | Radio Production LabCOM-070 Radio Production LabThe further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various radio automation systems, along with air work on the college radio station is emphasized.
Course Outline | 5.0 |
ELE | Basic TV ProductionCOM-180 Basic TV ProductionThe course is designed to acquaint students with various aspects of professional TV studio and field production. Technical proficiency in basic camera operation direction and non-linear editing are stressed. Actual production of interviews, commercials and news are included.
Course Outline OR | |
ELE | --- --- | COM Elective--- --- COM Elective
| 3.0 |
| Semester Totals |
14.0 |
Second Semester | |
CORE | COM-160 | Radio Station OperationCOM-160 Radio Station OperationA practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated.
Course Outline | 5.0 |
CORE | COM-165 | Broadcast WritingCOM-165 Broadcast WritingThe principles of broadcast journalism, copy writing, oral style, editing, writing effective commercial copy and libel laws are discussed for visual and audio productions.
Course Outline | 4.0 |
CORE | COM-175 | Broadcast SalesCOM-175 Broadcast SalesBroadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course.
Course Outline | 3.0 |
CORE | COM-185 | Advanced Radio ProductionCOM-185 Advanced Radio ProductionIn this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed.
Course Outline | 4.0 |
| Semester Totals |
16.0 |