The certificate in Professional Sales prepares students for entry level positions in sales. Employees can use this program to prepare for upward mobility and/or update sales and marketing skills. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in management or marketing.
Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.
Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)
Covers basic applications of mathematics in the business world - fractions, decimals, percentages, elementary algebra, banking, buying & selling, payroll and interest. It is designed to reinforce and expand business concepts through the use of mathematics.