Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 60.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
Catalog Term Year: 2022 Spring
FIRST YEAR
First Semester
Hours
BUS-142
Introduction to Business 
BUS-142
Introduction to Business
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline
3.0
BUS-094
Business Math 
BUS-094
Business Math
Covers basic applications of mathematics in the business world - fractions, decimals, percentages, elementary algebra, banking, buying and selling, payroll and interest. It is designed to reinforce and expand business concepts through the use of mathematics.

Course Outline
OR
--- ---
Math Elective 
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Math Elective


3.0
ENG-119
Composition I Pathway 
ENG-119
Composition I Pathway
Students will study the writing process by reading essays illustrating a variety of rhetorical strategies, analyzing texts and writing, revising and editing short essays. Course is for students who have assessed into developmental English, receiving supplemental instruction for course completion.

Course Outline
OR
ENG-120
Composition I 
ENG-120
Composition I
Students develop a writing process by reading and analyzing texts that illustrate various rhetorical strategies as well as writing, revising and editing short essays. Minimally, students must compose four formal, revised writing assignments, having one reach at least 1,250 words.

Course Outline
*
3.0
COM-111
Intro to Speech Communication 
COM-111
Intro to Speech Communication
Focuses on the fundamental principles and methods of selecting, analyzing, organizing, developing and communicating information, evidence and points of view to audiences.

Course Outline
3.0
--- ---
Business Elective 
--- ---
Business Elective


2.0

Semester Totals

14.0
Second Semester
BUS-251
Principles of Management 
BUS-251
Principles of Management
Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible.

Course Outline
3.0
BUS-247
Principles of Marketing 
BUS-247
Principles of Marketing
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.

Course Outline
3.0
CIS-160
Practical Software Applications 
CIS-160
Practical Software Applications
Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)

Course Outline
3.0
ENG-121
Composition II 
ENG-121
Composition II
Students will learn how to find, use, assess and document research sources, producing an extended writing project based primarily on library research.

Course Outline
*
3.0

Semester Totals

12.0
Summer Term
BUS-091
Prin of Advertising 
BUS-091
Prin of Advertising
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline
++++
3.0
BUS-090
Prin of Retailing 
BUS-090
Prin of Retailing
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline
++++
3.0

Semester Totals

6.0
SECOND YEAR
First Semester
Hours
BUS-151
Financial Accounting 
BUS-151
Financial Accounting
A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements.

Course Outline
*
3.0
BUS-141
Business Communications 
BUS-141
Business Communications
Provides students with practical strategies for improving written and oral communication, including employment communication, in business settings.

Course Outline
3.0
ECO-231
Principles of Economics I (Macro) 
ECO-231
Principles of Economics I (Macro)
Focuses on the nature and method of economics, basic supply and demand analysis, national income accounting, business cycles, inflation and unemployment, fiscal policy, money and banking and monetary policy.

Course Outline
3.0
BUS-200
Legal Environ/Business 
BUS-200
Legal Environ/Business
An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability and contracts are examined. Consumer, labor and environmental law are studied.

Course Outline
3.0
BUS-092
Principles of Selling 
BUS-092
Principles of Selling
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline
3.0

Semester Totals

15.0
Second Semester
PSY-271
Intr/Psychology 
PSY-271
Intr/Psychology
Focuses on psychology as a science, presenting concepts, research methods and research in a variety of subfields, including neuroscience, sensation and perception, consciousness, learning and memory, cognition, motivation and emotion, development, personality, disorders and therapy and social psychology.

Course Outline
3.0
ECO-232
Principles of Economics II (Micro) 
ECO-232
Principles of Economics II (Micro)
Focuses on free enterprise and the economic functions of government, advanced supply and demand analysis, pricing in competitive/non-competitive markets and pricing in resource markets.

Course Outline
* OR
POS-162
State/Local Govern 
POS-162
State/Local Govern
Focuses on legal authority, structure, leadership and functions of state, county, city, township and special district governments. The Illinois state constitution is analyzed.

Course Outline
3.0
BUS-134
Principles of E-Marketing 
BUS-134
Principles of E-Marketing
This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline
OR
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Business Elective 
--- ---
Business Elective


2.0
BUS-057
Marketing Internship 
BUS-057
Marketing Internship
Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship.

Course Outline
OR
--- ---
Business Elective 
--- ---
Business Elective


4.0
BUS-056
Marketing Seminar 
BUS-056
Marketing Seminar
Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job.

Course Outline
OR
-- ---
Business Elective 
-- ---
Business Elective


1.0

Semester Totals

13.0

Total Program Hours

60.0