Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 60.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
Catalog Term Year: 2025 Fall
FIRST YEAR
First Semester
Hours
BUS-142
Introduction to Business 
3.0
BUS-094
Business Math 
OR
--- ---
Math Elective 
3.0
ENG-119
Composition I Pathway 
OR
ENG-120
Composition I 
*
3.0
COM-111
Intro to Speech Communication 
3.0

Semester Totals
12.0
Second Semester
BUS-251
Principles of Management 
3.0
BUS-247
Principles of Marketing 
3.0
CIS-160
Practical Software Applications 
3.0
ENG-121
Composition II 
*
3.0

Semester Totals
12.0
Third Semester
BUS-091
Principles of Advertising 
SU
3.0
BUS-090
Principles of Retailing 
SU
3.0

Semester Totals
6.0
SECOND YEAR
First Semester
Hours
BUS-221
Financial Accounting 
*
3.0
BUS-141
Business Communications 
3.0
ECO-231
Principles of Economics I (Macro) 
3.0
BUS-200
Legal Environ/Business 
3.0
BUS-092
Principles of Selling 
3.0

Semester Totals
15.0
Second Semester
PSY-271
Intr/Psychology 
3.0
ECO-232
Principles of Economics II (Micro) 
* OR
POS-162
State/Local Govern 
3.0
BUS ---
Business Elective 
9.0

Semester Totals
15.0

Total Program Hours

60.0
Suggested Electives
BUS-056
Marketing Seminar 
1.0
BUS-057
Marketing Internship 
4.0
BUS-089
Small Business Management 
3.0
BUS-134
Principles of E-Marketing 
3.0
BUS-285
Labor Relations 
3.0
BUS-290
Human Resource Management 
3.0