Business Development (CRT.BUSDEV)

The Business Development program is designed to provide students with the background to successfully launch and then effectively manage a growing business enterprise. Courses have been carefully selected to provide students with a comprehensive level of exposure to the key areas associated with running a successful 21st century business including management, marketing, accounting, communication, and information technology. All of the courses satisfactorily completed in this certificate program will apply to the Associate in Applied Science degree with a major in Management.
Catalog Term Year: 2021 Spring
FIRST YEAR
First Semester
Hours
BUS-142
Introduction to Business 
BUS-142
Introduction to Business
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline
3.0
CIS-160
Practical Software Application 
CIS-160
Practical Software Application
Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)

Course Outline
3.0
BUS-095
Fundamentals of Accounting 
BUS-095
Fundamentals of Accounting
An introduction to basic accounting principles and techniques designed to give the student a general knowledge of accounting practices and terminology. Students will work through the accounting cycle for both a service and retail business.

Course Outline
OR
BUS-151
Financial Accounting 
BUS-151
Financial Accounting
A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements.

Course Outline
*
3.0
BUS-141
Business Communications 
BUS-141
Business Communications
Provides students with practical strategies for improving written and oral communication, including employment communication, in business settings.

Course Outline
OR
BUS-120
Business Career Development 
BUS-120
Business Career Development
This course covers career development from targeting and researching a business career to preparing employment communications and interviewing. The course also covers business writing techniques, e-mail and memorandum communication, teamwork, professional development, and business etiquette.

Course Outline
3.0

Semester Totals

12.0
Second Semester
BUS-251
Principles of Management 
BUS-251
Principles of Management
Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible.

Course Outline
3.0
BUS-247
Principles of Marketing 
BUS-247
Principles of Marketing
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.

Course Outline
3.0
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Marketing Elective 
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Marketing Elective


**
3.0
--- ---
Management Elective 
--- ---
Management Elective


**
3.0
CIS-099
Introduction to Web Technology 
CIS-099
Introduction to Web Technology
This introductory course teaches web page design principles, including proper use of HTML5 and CSS3 and introductory JavaScript. (Repeatable 3 times)

Course Outline
OR
--- ---
IT Elective 
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IT Elective


**
3.0

Semester Totals

15.0

Total Program Hours

27.0
Suggested Electives
BUS-134
Principles of E-Marketing 
BUS-134
Principles of E-Marketing
This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline
3.0
BUS-090
Principles of Retailing 
BUS-090
Principles of Retailing
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline
3.0
BUS-092
Principles of Selling 
BUS-092
Principles of Selling
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline
3.0
BUS-290
Human Resource Management 
BUS-290
Human Resource Management
Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only.

Course Outline
*
3.0
BUS-200
Legal Environ/Business 
BUS-200
Legal Environ/Business
An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability and contracts are examined. Consumer, labor and environmental law are studied.

Course Outline
3.0
BUS-089
Small Business Management 
BUS-089
Small Business Management
Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy and maintain financial and inventory control.

Course Outline
3.0