FIRST YEAR | ||
First Semester | Hours | |
RTV-150 | Introduction to Broadcasting +RTV-150Emphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented.
| 3.0 |
RTV-155 | Radio TV Announcing +RTV-155The principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included.
| 3.0 |
RTV-070 | Radio Production Lab * +RTV-070The further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various automation systems, along with air work on the college radio station is emphasized.
| 5.0 |
SPE-111 | Intro to Speech Communication SPE-111Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences.
| 3.0 |
Semester Totals |
14.0 | |
Second Semester | ||
RTV-160 | Radio Station Operation +++RTV-160A practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated.
| 5.0 |
RTV-165 | Broadcast Writing +++RTV-165The principles of broadcast journalism and copy writing are presented along with oral style, editing, rewriting stories, and writing commercials that sell. The legal aspects of libel and slander are discussed.
| 4.0 |
RTV-175 | Broadcast Sales +++RTV-175Broadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course.
| 3.0 |
RTV-185 | Advanced Radio Production * +++RTV-185In this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed.
| 4.0 |
--- --- | Career Elective --- ---
| 3.0 |
Semester Totals |
19.0 |
Total Program Hours | 33.0 |