The certificate in Marketing program prepares students for entry level positions in account management, sales, retailing, and marketing. Current employees can use this program to prepare for upward mobility and/or update marketing skills. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing.
Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.
Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.
Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.
* There are prerequisites, course requisites, or minimum placement test scores for this course. ** Electives must be approved by the Program Coordinator + Course only offered fall semester ++ Course only offered spring and summer semester +++ Course only offered spring semester ++++ Course offered in summer term only ^ SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective ^^ Consult Academic Advisor for appropriate course ^^^ Course requires a 30-hour practicum experience in addition to classroom lecture hours ^^^^ ECE 120 and ECE 125 must be taken the same semester