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Electronic Marketing (CRT.EMKT)

The certificate in Electronic Marketing trains students to effectively market an organization and its products through its website and digital media presence. The program will highlight strategies for drawing more traffic to a firm's website, increasing online revenues, and enhancing the organization's reputation. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing or management.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

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FIRST YEAR
First Semester
Hours
CORE
CIS-099
Introduction to Web Technology

CIS-099
Introduction to Web Technology

This introductory course teaches web page design principles, including proper use of HTML5 and CSS3 and introductory JavaScript.


Prerequisites: CIS 040 or equivalent experience


Course Outline

3.0
CORE
BUS-142
Introduction to Business

BUS-142
Introduction to Business

Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline

3.0
CORE
CIS-160
Practical Software Applications

CIS-160
Practical Software Applications

Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)


Course Outline

3.0
CORE
BUS-247
Principles of Marketing

BUS-247
Principles of Marketing

Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.

Course Outline

3.0

Semester Totals

12.0
Second Semester
CORE
BUS-090
Prin of Retailing

BUS-090
Prin of Retailing

Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline

++++
3.0
CORE
BUS-091
Prin of Advertising

BUS-091
Prin of Advertising

Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline

++++
3.0
CORE
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline

+
3.0
CORE
ITT-071
Web Scripting I

ITT-071
Web Scripting I

This course focuses on applying HTML5, CSS3, Javascript and JavaScript Frameworks for developing web applications and browser extensions. Students will learn JavaScript's latest features through experiential learning.


Course Outline

*
3.0

Semester Totals

12.0

Total Program Hours

24.0
 
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