Students will learn how to be a multi-skilled broadcaster capable of performing a wide variety of tasks performed at a radio station by participating in an intensive, hands-on program. Students will gain knowledge of sales, announcing, radio operations, and the practical/theoretical aspects of radio broadcasting. All coursework in the Radio Broadcasting certificate can be applied to an associate in applied science degree in Broadcast Communication.
Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.
Emphasis is placed on all aspects of the broadcasting industry including history, digital radio, high definition television, programming, the FCC, advertising, and responsibility to society. A brief explanation of the technical operations of a station is presented.
The principles of broadcast announcing are discussed and are applied to reading commercials, news, voice tracking, sports, and on-air music announcing. Interviewing techniques and the relationship between the announcer and the public are included.
The further application of the techniques of good broadcasting is covered including announcing, writing, managing, and working for a station image. Operation of various radio automation systems, along with air work on the college radio station is emphasized.
The course is designed to acquaint students with various aspects of professional TV studio and field production. Technical proficiency in basic camera operation direction and non-linear editing are stressed. Actual production of interviews, commercials, and news are included.
A practical demonstration course to begin "on air" work. In addition to air time, other duties such as news gathering, production, programming, etc. are assigned. Reading meters, filling out operating logs and editing audio are also incorporated.
Broadcast selling principles from the Radio Advertising Bureau are presented. Conducting a client needs analysis and servicing an account are stressed. Analysis of surveys is included. The Radio Marketing Professional national exam is given as part of the course.
In this course students polish the skills and techniques of boardwork, announcing, voice tracking, news and sports writing, and production. The importance of promotion, management of station personnel, and programming a station for profit are stressed.
* There are prerequisites, course requisites, or minimum placement test scores for this course. ** Electives must be approved by the Program Coordinator + Course only offered fall semester ++ Course only offered spring and summer semester +++ Course only offered spring semester ++++ Course offered in summer term only ^ SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective ^^ Consult Academic Advisor for appropriate course ^^^ Course requires a 30-hour practicum experience in addition to classroom lecture hours ^^^^ ECE 120 and ECE 125 must be taken the same semester