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Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 60.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

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FIRST YEAR
First Semester
Hours
CORE
BUS-142
Introduction to Business

BUS-142
Introduction to Business

Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied.

Course Outline

3.0
GEN
BUS-094
Business Math

BUS-094
Business Math

Covers basic applications of mathematics in the business world percentages, elementary algebra, purchasing, selling, interest, future value, present value, etc. It is designed to reinforce and expand business concepts held by the student through the use of mathematics.

Course Outline

OR
GEN
--- ---
Math Elective

--- ---
Math Elective

No Description Available
3.0
GEN
ENG-119
Composition I Pathway

ENG-119
Composition I Pathway

Students will study the writing process by reading essays illustrating a variety of rhetorical strategies, analyzing texts, and writing, revising, and editing short essays. Course is for students who have assessed into developmental English, receiving supplemental instruction for course completion.


Course Outline

OR
GEN
ENG-120
Composition I

ENG-120
Composition I

Students will study the writing process by reading essays that illustrate a variety of rhetorical strategies, analyzing writing tasks and texts, and writing, revising, and editing short essays.


Course Outline

*
3.0
GEN
COM-111
Intro to Speech Communication

COM-111
Intro to Speech Communication

Focuses on the fundamental principles and methods of selection, analyzing, organizing, developing and communicating information, evidence, and points of view to audiences.


Course Outline

3.0
ELE
--- ---
Business Elective

--- ---
Business Elective

No Description Available
2.0

Semester Totals

14.0
Second Semester
CORE
BUS-251
Principles of Management

BUS-251
Principles of Management

Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible.

Course Outline

3.0
CORE
BUS-247
Principles of Marketing

BUS-247
Principles of Marketing

Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment.

Course Outline

3.0
CORE
CIS-160
Practical Software Applications

CIS-160
Practical Software Applications

Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times)


Course Outline

3.0
GEN
ENG-121
Composition II

ENG-121
Composition II

Students will learn how to find, use, assess and document research sources, producing an extended writing project based primarily on library research.


Course Outline

*
3.0

Semester Totals

12.0
Summer Term
CORE
BUS-091
Prin of Advertising

BUS-091
Prin of Advertising

Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.

Course Outline

++++
3.0
CORE
BUS-090
Prin of Retailing

BUS-090
Prin of Retailing

Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution.

Course Outline

++++
3.0

Semester Totals

6.0
SECOND YEAR
First Semester
Hours
CORE
BUS-151
Financial Accounting

BUS-151
Financial Accounting

A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements.


Course Outline

*
3.0
GEN
BUS-141
Business Communications

BUS-141
Business Communications

Provides students practical strategies for improving written and oral communication, including employment communication, in business settings.

Course Outline

3.0
GEN
ECO-231
Principles of Economics I (Macro)

ECO-231
Principles of Economics I (Macro)

Focuses on the nature and method of economics, basic supply and demand analysis, national income accounting, business cycles, inflation and unemployment, fiscal policy, money and banking, and monetary policy.

Course Outline

3.0
CORE
BUS-200
Legal Environ/Business

BUS-200
Legal Environ/Business

An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Consumer, labor, and environmental law are studied.

Course Outline

3.0
CORE
BUS-092
Principles of Selling

BUS-092
Principles of Selling

Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce.

Course Outline

3.0

Semester Totals

15.0
Second Semester
GEN
PSY-271
Intr/Psychology

PSY-271
Intr/Psychology

Focuses on psychology as a science, introducing Concepts, research methods and research in a variety of subfields, including neuroscience, sensation and perception, consciousness, learning and memory, cognition, motivation and emotion, development, personality, disorders and therapy, and social psychology.

Course Outline

3.0
GEN
ECO-232
Principles of Economics II (Micro)

ECO-232
Principles of Economics II (Micro)

Focuses on free enterprise and the economic functions of government, advanced supply and demand analysis, pricing in competitive/non-competitive markets, and pricing in resource markets.


Course Outline

* OR
GEN
POS-162
State/Local Govern

POS-162
State/Local Govern

Focuses on legal authority, structure, leadership and functions of state, county, city, township, and special district governments. The Illinois state constitution is analyzed.

Course Outline

3.0
CORE
BUS-134
Principles of E-Marketing

BUS-134
Principles of E-Marketing

This course is a study of how an organization develops and uses its website, e-mail, wireless communication, and social media efforts as part of an effective integrated marketing communication strategy.

Course Outline

OR
ELE
--- ---
Business Elective

--- ---
Business Elective

No Description Available
2.0
CORE
BUS-057
Marketing Internship

BUS-057
Marketing Internship

Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship and is repeatable for credit.

Course Outline

OR
ELE
--- ---
Business Elective

--- ---
Business Elective

No Description Available
4.0
CORE
BUS-056
Marketing Seminar

BUS-056
Marketing Seminar

Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job. This course is repeatable for credit.

Course Outline

OR
ELE
-- ---
Business Elective

-- ---
Business Elective

No Description Available
1.0

Semester Totals

13.0

Total Program Hours

60.0
 
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