Schedules Description



Principles of Marketing

Description:
Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment, resources and objectives, cultural environment and the existing business structure.
Term:
2020SP
Section:
BUS-247-4863
Schedule Type:
R
Location:
ONC
Course Type:
Day
Instructor:
John Carpenter
Meeting Info:
01/14/2020-05/07/2020 Lecture Tuesday, Thursday 01:00PM - 02:15PM, WEBB HALL, Room 103 303

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