Schedules Description



Prin of Advertising

Description:
Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations.
Term:
2019SU
Section:
BUS-091-259
Schedule Type:
R
Location:
WEB
Course Type:
Web
Instructor:
John Carpenter
Meeting Info:
06/03/2019-07/30/2019 Lecture/Web Monday, Tuesday, Wednesday, Thursday , Internet, Room NET 270

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