Strategic Planning

Action Plan Statement:
Strategically market to community members in the Lake Land College district unserved by public library districts to encourage utilization of the College’s library and familiarize community members to the college campus.

Strategic Project Description:
The library will strategically market to community members in Summer 2023 to increase physical and electronic traffic to the campus library. Providing this type or outreach and equitable service to the community will help close equity gaps in our community service area and engage unserved populations.

Project Expected Impact
The project will increase awareness of the library’s offerings to community members across the district, while improving library access to those who are unserved and underserved. The Key Performance Measures will be gathered from Circulation and Patron Statistics—the number of community borrower cards issued, as well as their library usage.

Fiscal Year	Measure and Date Strategy Can be Measured	Source of Data	Expected Outcome	Budget
2023	NONE			277619.00
2024	Community Borrower ebook/book checkouts will increase by at least 10% from FY23. New community borrowers will increase by at least 10% from FY23.	Library Software Circulation Statistics - $300 in Library Budget
2025
2026	New community borrowers will increase by at least 10% from FY23.
2027