Strategic Planning

Action Plan Statement:
Utilize diversified media to build personalized relationships and communicate the significance of Lake Land faculty, staff and Alumnus. (Faculty web pages, video shorts, etc.)

Strategic Project Description:
1. Develop Faculty Web pages 2. Develop Individual Program Marketing Pages that will include a video, faculty spotlight, alumni spotlight and the hands-on opportunities from the program 3. Continue to produce videos 5. Continue to analyze data to determine best practices for content on each of the college’s 8 social media platforms and the college community’s 34 accounts that we monitor. 6. Raise awareness of the eight social media platforms throughout the college community. 7. Determine a means to connect more frequently with faculty to capture video moments and/or empower them to do so on their own social media accounts. 8. Complete a College Website Redesign

Project Expected Impact
• Marketing pages will positively impact student recruitment. • Faculty pages will highlight one of our college’s best features – our faculty. • The pages will also provide a resource for collaboration and engagement among all employees. • Social media outreach and engagement will grow. • Website redesign with lead to increased engagement, conversion of visitors to enrollees, improved communication and ease of navigation. • If a budget is approved to move to a new social media publishing and monitoring software, the MPR office would have the opportunity to cross publish reels and videos to multiple platforms from one tool. Right now that is not possible and it requires a lot of manual work. This new platform would also allow us to collect data on an annual basis and monitor engagement across all of our 8 social media sites. On our current platform, we do not have these capabilities. The budget difference between what we have ($250 a month) and what we are requesting ($666 a month) is a difference of $420. The new platform is Meltwater – which we currently use for our news monitoring services. In addition, this would allow us to set up key words for social listening to gather information about competitors or set up keywords in a time of crisis.

Fiscal Year	Measure and Date Strategy Can be Measured	Source of Data	Expected Outcome	Budget
2023	Social Media data – followers, engagement Siteimprove data revealing website traffic, navigation and length of time on site Increase in frequency of faculty – driven content for social media sites and/or public relations	Platforms, Annual SSLT Report Siteimprove and Google Analytics MPR Job Log, Social Media Monitoring		50000.00
2024	Social Media data – followers, engagement Siteimprove data revealing website traffic, navigation and length of time on site Increase in frequency of faculty – driven content for social media sites and/or public relations	Platforms, Annual SSLT Report Siteimprove and Google Analytics MPR Job Log, Social Media Monitoring
2025	Social Media data – followers, engagement Siteimprove data revealing website traffic, navigation and length of time on site Increase in frequency of faculty – driven content for social media sites and/or public relations	Platforms, Annual SSLT Report Siteimprove and Google Analytics MPR Job Log, Social Media Monitoring
2026	Social Media data – followers, engagement Siteimprove data revealing website traffic, navigation and length of time on site Increase in frequency of faculty – driven content for social media sites and/or public relations	Platforms, Annual SSLT Report Siteimprove and Google Analytics MPR Job Log, Social Media Monitoring
2027	Social Media data – followers, engagement Siteimprove data revealing website traffic, navigation and length of time on site Increase in frequency of faculty – driven content for social media sites and/or public relations	Platforms, Annual SSLT Report Siteimprove and Google Analytics MPR Job Log, Social Media Monitoring