Home | Academic Model

Academic Model

Academic Programs

Marketing (AAS.MKTG)

The Marketing program prepares students for employment positions in sales, retailing, marketing and other related business areas. It can also be used to upgrade skills and knowledge of presently employed personnel to allow them to advance their careers. This program provides the broad background necessary to succeed in modern marketing with special emphasis placed on pricing, promotion, distribution and product conception within both the profit and not-for-profit sectors.

Total credit hours for graduation in this program must equal or exceed 60.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

Request More Info

Catalog Term Year: 2025 Summer

View As:

First Year
First Semester

COREBUS-142

Credit Hours: 3.00

GENBUS-094

-OR-
Credit Hours: 3.00

GENENG-119

-OR-
Credit Hours: 3.00

GENCOM-111

Credit Hours: 3.00

First Year
Second Semester

COREBUS-251

Credit Hours: 3.00

COREBUS-247

Credit Hours: 3.00

CORECIS-160

Credit Hours: 3.00

GENENG-121

Credit Hours: 3.00

First Year
Summer Term

COREBUS-091

Credit Hours: 3.00

COREBUS-090

Credit Hours: 3.00

Second Year
First Semester

COREBUS-221

Credit Hours: 3.00

COREBUS-200

Credit Hours: 3.00

COREBUS-092

Credit Hours: 3.00

GENBUS-141

Credit Hours: 3.00

GENECO-231

Credit Hours: 3.00

Second Year
Second Semester

CORE--- ---

Credit Hours: 9.00

GENPSY-271

Credit Hours: 3.00

GENECO-232

-OR-
Credit Hours: 3.00

FIRST YEAR
First Semester			Hours
CORE	BUS-142	Introduction to Business BUS-142 Introduction to Business Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied. Course Outline	3.0
GEN	Business Math BUS-094 Business Math Covers basic applications of mathematics in the business world - fractions, decimals, percentages, elementary algebra, banking, buying & selling, payroll and interest. It is designed to reinforce and expand business concepts through the use of mathematics. Course Outline OR
GEN	--- ---	Math Elective --- --- Math Elective	3.0
GEN	Composition I Pathway ENG-119 Composition I Pathway Students will study the writing process by reading essays illustrating a variety of rhetorical strategies, analyzing texts and writing, revising and editing short essays. Course is for students who have assessed into developmental English, receiving supplemental instruction for course completion. Course Outline OR
GEN	ENG-120	Composition I ENG-120 Composition I Students develop a writing process by reading and analyzing texts that illustrate various rhetorical strategies as well as writing, revising and editing short essays. Minimally, students must compose four formal, revised writing assignments, having one reach at least 1,250 words. Course Outline *	3.0
GEN	COM-111	Intro to Speech Communication COM-111 Intro to Speech Communication Focuses on the fundamental principles and methods of selecting, analyzing, organizing, developing and communicating information, evidence and points of view to audiences. Course Outline	3.0
	Semester Totals		12.0
Second Semester
CORE	BUS-251	Principles of Management BUS-251 Principles of Management Provides an overview of how managers utilize planning, organization, leadership, and control in order to ensure that a firm achieves its goals in the most efficient way possible. Course Outline	3.0
CORE	BUS-247	Principles of Marketing BUS-247 Principles of Marketing Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment. Course Outline	3.0
CORE	CIS-160	Practical Software Applications CIS-160 Practical Software Applications Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times) Course Outline	3.0
GEN	ENG-121	Composition II ENG-121 Composition II Students will learn how to find, use, assess and document research sources, producing an extended writing project based primarily on library research. Course Outline *	3.0
	Semester Totals		12.0
Third Semester
CORE	BUS-091	Principles of Advertising BUS-091 Principles of Advertising Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations. Course Outline ++++	3.0
CORE	BUS-090	Principles of Retailing BUS-090 Principles of Retailing Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution. Course Outline ++++	3.0
	Semester Totals		6.0

SECOND YEAR
First Semester			Hours
CORE	BUS-221	Financial Accounting BUS-221 Financial Accounting A study of the financial statements, the accounting process and the principles and procedures underlying items on the financial statements. Course Outline *	3.0
GEN	BUS-141	Business Communications BUS-141 Business Communications Provides students with practical strategies for improving written and oral communication, including employment communication, in business settings. Course Outline	3.0
GEN	ECO-231	Principles of Economics I (Macro) ECO-231 Principles of Economics I (Macro) Focuses on the nature and method of economics, basic supply and demand analysis, national income accounting, business cycles, inflation and unemployment, fiscal policy, money and banking and monetary policy. Course Outline	3.0
CORE	BUS-200	Legal Environ/Business BUS-200 Legal Environ/Business An introduction to legal systems and law, especially the U.S. legal system. Business-legal relationships in the areas of criminal law, torts, product liability, and contracts are examined. Consumer, labor, and environmental law are studied. Course Outline	3.0
CORE	BUS-092	Principles of Selling BUS-092 Principles of Selling Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce. Course Outline	3.0
	Semester Totals		15.0
Second Semester
GEN	PSY-271	Intr/Psychology PSY-271 Intr/Psychology Focuses on psychology as a science, presenting concepts, research methods and research in a variety of subfields, including neuroscience, sensation and perception, consciousness, learning and memory, cognition, motivation and emotion, development, personality, disorders and therapy and social psychology. Course Outline	3.0
GEN	Principles of Economics II (Micro) ECO-232 Principles of Economics II (Micro) Focuses on free enterprise and the economic functions of government, advanced supply and demand analysis, pricing in competitive/non-competitive markets and pricing in resource markets. Course Outline * OR
GEN	POS-162	State/Local Govern POS-162 State/Local Govern Focuses on legal authority, structure, leadership and functions of state, county, city, township and special district governments. The Illinois state constitution is analyzed. Course Outline	3.0
CORE	BUS ---	Business Electives BUS --- Business Electives	9.0
	Semester Totals		15.0

Total Program Hours

60.0

Suggested Electives
CORE	BUS-056	Marketing Seminar BUS-056 Marketing Seminar Enables the student to participate in discussions relating to successful employment. The student must complete a project relating to his/her job. Course Outline	1.0
CORE	BUS-057	Marketing Internship BUS-057 Marketing Internship Provides employment experience in a position consistent with the career objective of the student. The position must be approved by the program director. This fall or spring semester course may be taken as the first or second student internship. Course Outline	4.0
CORE	BUS-089	Small Business Management BUS-089 Small Business Management Covers entrepreneurship opportunities and challenges facing small business managers including how to conceptualize a feasible business concept, develop a comprehensive business plan, obtain start-up capital, execute the firm's strategy and maintain financial and inventory control. Course Outline	3.0
CORE	BUS-134	Principles of E-Marketing BUS-134 Principles of E-Marketing This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy. Course Outline	3.0
CORE	BUS-285	Labor Relations BUS-285 Labor Relations A study of the labor and employment laws that have the greatest impact on the relationship between employers and employees, and the strategies managers utilize to maintain an effective level of employee satisfaction. Transfers as elective credit only. Course Outline	3.0
CORE	BUS-290	Human Resource Management BUS-290 Human Resource Management Examines the managerial processes of planning, developing, and controlling human resources within the organization. Special emphasis will be placed on the areas of recruiting, selection, training, labor relations, salary, and benefit administration. Transfers as elective credit only. Course Outline	3.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: John W. Carpenter, III
Faculty Email: jcarpent@lakelandcollege.edu
Faculty Phone: 217-234-5347

* There are prerequisites, course requisites, or minimum placement test scores for this course.
** Electives must be approved by the Program Coordinator
+ Course only offered fall semester
++ Course only offered spring and summer semester
+++ Course only offered spring semester
++++ Course offered in summer term only
^ SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
^^ Consult Academic Advisor for appropriate course
^^^ Course requires a 30-hour practicum experience in addition to classroom lecture hours
^^^^ ECE 120 and ECE 125 must be taken the same semester

Marketing (AAS.MKTG)

Extra Resources

Catalog Term Year: 2025 Summer

First YearFirst Semester

First YearSecond Semester

First YearSummer Term

Second YearFirst Semester

Second YearSecond Semester

BUS-142Introduction to Business

BUS-094Business Math

--- ---Math Elective

ENG-119Composition I Pathway

ENG-120Composition I

COM-111Intro to Speech Communication

Semester Totals

BUS-251Principles of Management

BUS-247Principles of Marketing

CIS-160Practical Software Applications

ENG-121Composition II

Semester Totals

BUS-091Principles of Advertising

BUS-090Principles of Retailing

Semester Totals

BUS-221Financial Accounting

BUS-141Business Communications

ECO-231Principles of Economics I (Macro)

BUS-200Legal Environ/Business

BUS-092Principles of Selling

Semester Totals

PSY-271Intr/Psychology

ECO-232Principles of Economics II (Micro)

POS-162State/Local Govern

BUS ---Business Electives

Semester Totals

Total Program Hours

BUS-056Marketing Seminar

BUS-057Marketing Internship

BUS-089Small Business Management

BUS-134Principles of E-Marketing

BUS-285Labor Relations

BUS-290Human Resource Management

BUS-056Marketing Seminar

BUS-057Marketing Internship

BUS-089Small Business Management

BUS-134Principles of E-Marketing

BUS-285Labor Relations

BUS-290Human Resource Management

BUS-056Marketing Seminar

BUS-057Marketing Internship

BUS-089Small Business Management

BUS-134Principles of E-Marketing

BUS-285Labor Relations

BUS-290Human Resource Management

First Year
First Semester

First Year
Second Semester

First Year
Summer Term

Second Year
First Semester

Second Year
Second Semester

BUS-142
Introduction to Business

BUS-094
Business Math

--- ---
Math Elective

ENG-119
Composition I Pathway

ENG-120
Composition I

COM-111
Intro to Speech Communication

BUS-251
Principles of Management

BUS-247
Principles of Marketing

CIS-160
Practical Software Applications

ENG-121
Composition II

BUS-091
Principles of Advertising

BUS-090
Principles of Retailing

BUS-221
Financial Accounting

BUS-141
Business Communications

ECO-231
Principles of Economics I (Macro)

BUS-200
Legal Environ/Business

BUS-092
Principles of Selling

PSY-271
Intr/Psychology

ECO-232
Principles of Economics II (Micro)

POS-162
State/Local Govern

BUS ---
Business Electives

BUS-056
Marketing Seminar

BUS-057
Marketing Internship

BUS-089
Small Business Management

BUS-134
Principles of E-Marketing

BUS-285
Labor Relations

BUS-290
Human Resource Management

BUS-056
Marketing Seminar

BUS-057
Marketing Internship

BUS-089
Small Business Management

BUS-134
Principles of E-Marketing

BUS-285
Labor Relations

BUS-290
Human Resource Management

BUS-056
Marketing Seminar

BUS-057
Marketing Internship

BUS-089
Small Business Management

BUS-134
Principles of E-Marketing

BUS-285
Labor Relations

BUS-290
Human Resource Management