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Electronic Marketing (CRT.EMKT)

The certificate in Electronic Marketing trains students to effectively market an organization and its products through its website and digital media presence. The program will highlight strategies for drawing more traffic to a firm's website, increasing online revenues, and enhancing the organization's reputation. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing or management.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

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Catalog Term Year: 2025 Summer

View As:

First Year
First Semester

CORECIS-099

Credit Hours: 3.00

COREBUS-142

Credit Hours: 3.00

CORECIS-160

Credit Hours: 3.00

COREBUS-247

Credit Hours: 3.00

First Year
Second Semester

COREBUS-090

Credit Hours: 3.00

COREBUS-091

Credit Hours: 3.00

COREBUS-134

Credit Hours: 3.00

COREITT-071

Credit Hours: 3.00

FIRST YEAR
First Semester			Hours
CORE	CIS-099	Introduction to Web Technology CIS-099 Introduction to Web Technology This introductory course teaches web page design principles, including proper use of HTML5 and CSS3 and introductory JavaScript. (Repeatable 3 times) Course Outline	3.0
CORE	BUS-142	Introduction to Business BUS-142 Introduction to Business Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied. Course Outline	3.0
CORE	CIS-160	Practical Software Applications CIS-160 Practical Software Applications Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times) Course Outline	3.0
CORE	BUS-247	Principles of Marketing BUS-247 Principles of Marketing Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment. Course Outline	3.0
	Semester Totals		12.0
Second Semester
CORE	BUS-090	Prin of Retailing BUS-090 Prin of Retailing Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution. Course Outline ++++	3.0
CORE	BUS-091	Prin of Advertising BUS-091 Prin of Advertising Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations. Course Outline ++++	3.0
CORE	BUS-134	Principles of E-Marketing BUS-134 Principles of E-Marketing This course is a study of how an organization develops and uses its website, e-mail, wireless communication and social media efforts as part of an effective integrated marketing communication strategy. Course Outline +	3.0
CORE	ITT-071	Web Scripting I ITT-071 Web Scripting I This course focuses on applying HTML5, CSS3, Javascript and JavaScript Frameworks for developing web applications and browser extensions. Students will learn JavaScript's latest features through experiential learning. Course Outline *	3.0
	Semester Totals		12.0

Total Program Hours

24.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: John W. Carpenter, III
Faculty Email: jcarpent@lakelandcollege.edu
Faculty Phone: 217-234-5347

* There are prerequisites, course requisites, or minimum placement test scores for this course.
** Electives must be approved by the Program Coordinator
+ Course only offered fall semester
++ Course only offered spring and summer semester
+++ Course only offered spring semester
++++ Course offered in summer term only
^ SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
^^ Consult Academic Advisor for appropriate course
^^^ Course requires a 30-hour practicum experience in addition to classroom lecture hours
^^^^ ECE 120 and ECE 125 must be taken the same semester

Electronic Marketing (CRT.EMKT)

Extra Resources

Catalog Term Year: 2025 Summer

First YearFirst Semester

First YearSecond Semester

CIS-099Introduction to Web Technology

BUS-142Introduction to Business

CIS-160Practical Software Applications

BUS-247Principles of Marketing

Semester Totals

BUS-090Prin of Retailing

BUS-091Prin of Advertising

BUS-134Principles of E-Marketing

ITT-071Web Scripting I

Semester Totals

Total Program Hours

First Year
First Semester

First Year
Second Semester

CIS-099
Introduction to Web Technology

BUS-142
Introduction to Business

CIS-160
Practical Software Applications

BUS-247
Principles of Marketing

BUS-090
Prin of Retailing

BUS-091
Prin of Advertising

BUS-134
Principles of E-Marketing

ITT-071
Web Scripting I