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Academic Programs

Marketing (CRT.MKTG)

The certificate in Marketing program prepares students for entry level positions in account management, sales, retailing, and marketing. Current employees can use this program to prepare for upward mobility and/or update marketing skills. All courses satisfactorily completed in this certificate program will apply to the associate in applied science degree with a major in marketing.

Program requirements may change over time. Specific degree/graduation requirements are determined by a degree audit.

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Catalog Term Year: 2025 Summer

View As:

First Year
First Semester

COREBUS-142

Credit Hours: 3.00

COREBUS-247

Credit Hours: 3.00

CORECIS-160

Credit Hours: 3.00

GENBUS-141

Credit Hours: 3.00

First Year
Second Semester

COREBUS-090

Credit Hours: 3.00

COREBUS-091

Credit Hours: 3.00

COREBUS-092

Credit Hours: 3.00

ELE--- ---

Credit Hours: 3.00

FIRST YEAR
First Semester			Hours
CORE	BUS-142	Introduction to Business BUS-142 Introduction to Business Covers the objectives, organization, and role of business in the free-enterprise system. The course is designed to provide an overview of the field of business and to provide a framework into which specialized fields may be studied. Course Outline	3.0
CORE	BUS-247	Principles of Marketing BUS-247 Principles of Marketing Covers the selection of target markets; the controllable variables of the marketing mix including product, place, price and promotion; and the uncontrollable variables including legal environment, economic environment and cultural environment. Course Outline	3.0
GEN	BUS-141	Business Communications BUS-141 Business Communications Provides students with practical strategies for improving written and oral communication, including employment communication, in business settings. Course Outline	3.0
CORE	CIS-160	Practical Software Applications CIS-160 Practical Software Applications Provides an opportunity for students to learn computer concepts and to use word processing, spreadsheet, database management, and presentation software. (Repeatable 3 Times) Course Outline	3.0
	Semester Totals		12.0
Second Semester
CORE	BUS-090	Prin of Retailing BUS-090 Prin of Retailing Designed for those owning or planning to become owners of a retail business, those involved or planning to become involved in the management function of a retail business, and/or those desiring a general knowledge of retailing as an institution. Course Outline ++++	3.0
CORE	BUS-091	Prin of Advertising BUS-091 Prin of Advertising Provides an overview of integrated marketing communications, promotional strategy, research, creativity, the role of an advertising agency and other support organizations, media selection and assessment, ethical and regulatory considerations, and budgetary allocations. Course Outline ++++	3.0
CORE	BUS-092	Principles of Selling BUS-092 Principles of Selling Covers the various aspects of the personal selling process including organizational buying motives, consumer behavior, approaching the customer, making the presentation, handling objections, techniques for closing the sale, and managing the salesforce. Course Outline	3.0
ELE	--- ---	Business Elective --- --- Business Elective	3.0
	Semester Totals		12.0

Total Program Hours

24.0

Call Counseling Services: 217-234-5232
Email: counsel@lakelandcollege.edu

Faculty Contact: John W. Carpenter, III
Faculty Email: jcarpent@lakelandcollege.edu
Faculty Phone: 217-234-5347

* There are prerequisites, course requisites, or minimum placement test scores for this course.
** Electives must be approved by the Program Coordinator
+ Course only offered fall semester
++ Course only offered spring and summer semester
+++ Course only offered spring semester
++++ Course offered in summer term only
^ SOS 050 Human Relations and PSY 271 Introduction to Psychology cannot be used as a social science elective
^^ Consult Academic Advisor for appropriate course
^^^ Course requires a 30-hour practicum experience in addition to classroom lecture hours
^^^^ ECE 120 and ECE 125 must be taken the same semester

Marketing (CRT.MKTG)

Extra Resources

Catalog Term Year: 2025 Summer

First YearFirst Semester

First YearSecond Semester

BUS-142Introduction to Business

BUS-247Principles of Marketing

BUS-141Business Communications

CIS-160Practical Software Applications

Semester Totals

BUS-090Prin of Retailing

BUS-091Prin of Advertising

BUS-092Principles of Selling

--- ---Business Elective

Semester Totals

Total Program Hours

First Year
First Semester

First Year
Second Semester

BUS-142
Introduction to Business

BUS-247
Principles of Marketing

BUS-141
Business Communications

CIS-160
Practical Software Applications

BUS-090
Prin of Retailing

BUS-091
Prin of Advertising

BUS-092
Principles of Selling

--- ---
Business Elective