Strategic Enrollment Management Team 2022-Current

GPSEM Matrix

Planning Matrix Lake Land College 2023-2027

FOCUS AREAS1. GUIDED PATHWAYS IMPLEMENTATION2. RECRUITMENT AND MARKETING3. ONBOARDING EXPERIENCE4. RETENTION, PERSISTENCE AND COMPLETION
GOAL STATEMENTSA. Fully implement Guided Pathways Model to enhance and support student success.A. Operationalize a comprehensive recruiting and marketing plan to attract and retain new and current students.A. Operationalize a structured onboarding process to improve the student experience.A. Fully integrate EAB Navigate functionalities using a tiered approach to strengthen retention, persistence and completion efforts.
PRIORITY OBJECTIVES1. Assess current status of Guided Pathways implementation.1. Audit current recruiting and marketing efforts.1. Use value stream mapping to audit the onboarding process for specific student groups (ex: incoming high school students, first time students, readmitted students and transfer students).1. Identify EAB Navigate functionality for implementation to support retention, persistence and completion.
2. Create a plan to develop Guided Pathways components not yet adopted.2. Analyze results of recruiting and marketing audit to identify the gaps in effectiveness.2. Analyze results of onboarding audit to identify gaps in effectiveness for all student categories and develop interventions to streamline the onboarding experience.2. Develop identified EAB Navigate functionalities.
3. Establish a collaborative framework/communication plan for stakeholders to fully adopt GPS in their daily work.3. Establish a collaborative framework/communication plan for stakeholders to participate in recruitment and marketing efforts.3. Establish a collaborative framework/communication plan for students and staff to adopt the improved onboarding process.3. Establish a collaborative framework/communication plan for stakeholders to utilize EAB Navigate.
4. Develop strategies to increase the awareness that SEM and GPS are the shared responsibility of everyone within the College to increase student recruitment, retention and completion4. Establish, implement and assess strategies to increase the enrollment of the following specific target demographics: adult students, career/technical education students and first year students.4. Establish an assessment plan for evaluating student success outcomes using EAB Navigate.

Communication Plan

TimelineEvents/ActivitiesLeadAudienceGoalDesired Outcomes
March 2022-May 2022
GPSEM Leaders MeetingVPSS and Assoc Dean of Enrollment ManagementGPSEM Team LeadersEstablish 4-7 overarching goals and Introduce to team to begin working on objectives for each goal statementDevelop a common understanding on how Guided Pathways Strategic Enrollment Management Matrix fits into the College’s Strategic Plan
July 2022- August 2022
Cabinet MeetingVPSSCabinetTake draft GPSEM matrix to Cabinet for reviewApproval of draft GPSEM Matrix
July 2022-August 2022
GPSEM MeetingVPSS and Assoc Dean of Enrollment ManagementGPSEM TeamEstablish working groups on the GPSEM team based on goals. Teams to begin working on strategies and action plansDevelop a better understanding to the GPSEM Team on how Guided Pathways Strategic Enrollment Management Matrix fits into the College’s Strategic Plan
April 2023
All Employee Group MeetingsAssociate Dean of Enrollment ManagementAll EmployeesUpdate college community on the GPSEM planProvide updates on the progress of the GPSEM plan and the completed activities
June 2023
Board of Trustees MeetingAssociate Dean of Enrollment ManagementBoard of TrusteesUpdate the Board on GPSEM PlanUpdate the Board on the progress made with the GPSEM plan since Spring 2022
OngoingMaintain a GPS website to convey updates, resources, etc.Associate Dean of Enrollment ManagementAll College Faculty and StaffCreate website that provides resources for faculty and staff throughout the GPS processProvide complete transparency throughout the GPSEM process

Team Membership

Team MemberTitle
Pamela HartkeAssociate Dean of Enrollment Management (Team Chair)
TBAVice President of Student Services
Dr. Ikemefuna NwosuVice President of Academic Services
TBAAcademic Services Specialist for the Dean of Academic Services
Emily RamageDean of Academic Operations
TBADean of Admissions Services
Chris StrohlDean of Workforce Solutions & Community Education
Kelly AlleeDirector of Marketing and Public Relations
Lisa ColeDirector of Data Analytics
Tessa WilesDirector of Dual Credit and Honors Experience
Tony SharpDirector of  Enterprise Applications
Lisa Shumard-SheltonDirector of Student Life
Heather NohrenChair of Counseling and Judicial Affairs/Academic Counselor
Emily HartkeAcademic Counselor
Jennifer HedgesDirector of Financial Aid and Veteran Services
Dr. Jennifer MeltonAcademic Counselor
Peighton HinoteCoordinator for Student Communications & Initiatives
David StewartChief Information Officer
TBADivision Chair Business/ Business Instructional Faculty
Ryan WildmanAgriculture Instructional Faculty

Resources

GPS Annual Report 2022-2023

GPS Annual Report 2021-2022

Redesigning Community Colleges For Student Success

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